As we’ve mentioned in a previous post, mobile traffic is increasing. From what we’ve seen, well over 30% of traffic (and increasing) hitting the sites we manage comes from a mobile device. Since Adobe has killed off mobile flash, most of these mobile devices aren’t running flash. So what does this mean for you?
If your website isn’t responsive, it might not be the end of the world, but if your website is flash, well chances are you are losing a large portion of your potential clientele.
If you run a bar, restaurant, night club, or any other food or entertainment venue, mobile traffic is probably even higher (location based searches, and mobile services and apps that recommend restaurants, all directing mobile visitors to your website).
If you want to run a print ad campaign with qr codes, and your site has flash you are wasting your marketing dollars.
What is the solution? It depends on how much flash your site. If there are only a few elements, it should be relatively easy to replace them with non-flash alternatives if your whole site is flash, well you don’t have another option you need a new site.
If your whole site is flash then a whole new site will also benefit your seo as flash sites don’t do that well with search engines deapite the efforts by flash developers and search engines to improve. Loading time and customer experience should also improve which can help improve conversions.